altruism is a type of prosocial behaviour that involves acting out of concern for the well-being of other people, without expecting any reward or benefit. altruism can be motivated by different factors, such as genetic relatedness, reciprocal exchange, group affiliation, or moral values. Psychology studies how altruism develops, what influences it, and how it can be cultivated in individuals and societies. Some examples of altruism are donating blood, volunteering for a cause, helping a stranger in need, or sacrificing one’s life for others.
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